The Google Job Experiment

Copywriter/Director Alec Brownstein was out of work and looking for a creative way to get noticed by the big players in his industry. His cunning idea was to create personal Google ads for the top NYC creative directors…His theory was that when they googled themselves, they would see his ad at the top of the page…At $0.10 per click, Brownstein’s ads cost him a total of $6 and got him four meetings and two job offers. Pretty damn brilliant. Check the video below:

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2 thoughts on “The Google Job Experiment

  1. Scott Bergen

    He spelled "Googling" wrong in his ad. No way I would give him a second look. Creativity is great, but if you can’t spell a word that is already printed at the top of the screen, how dumb are you?

    Reply
  2. Scott Bergen

    He spelled "Googling" wrong in his ad. No way I would give him a second look. Creativity is great, but if you can’t spell a word that is already printed at the top of the screen, how dumb are you?

    Reply

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