TED talk: John Gerzema on “the post-crisis consumer”

This TED talk by John Gerzema is one of the most inspiring talks about something we all know already… that, when left to choose on their own, consumers drive positive change and demand quality and innovation.  Somehow the media fails to show this positive outlook on what creators, doers and businesses (=the people) are doing to deal with the recent financial crisis.John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising.To read more on his theories, check out his blog, here!To find other interesting TED talks, click here!

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